Sonya Joo

Background

About Sonya Joo

Forward-thinking and entrepreneurial senior executive proven to pioneer growth strategies, operational improvements, deals and partnerships that build innovative businesses for studios and television networks including Disney, Warner, and NBCUniversal. Recently recruited to spearhead Business Development for Web3 NFT company, Autograph. Sonya has a pulse on new technologies and emerging business models and a track record of leveraging these across content production and distribution to develop new storytelling experiences for new audiences. With a deep understanding of the international digital landscape, she has crafted multiple plans and launched branded linear and on-demand entertainment services globally throughout Europe, Asia, and Latin America. An empowering leader with a global mindset, Sonya drives critical initiatives forward by building strong relationships across diverse teams and stakeholders. She loves building content & technology businesses and working with entrepreneurial and creative teams to achieve ambitious growth. BA from Yale and MBA degrees from London Business School and Columbia Business Industry Focus: Web3 | NFTs | Metaverse | Blockchain | Television and filmed entertainment | OTT services | Digital media and distribution (SVOD, VOD, AVOD)| International business Areas of Expertise: Strategy | Operations | Content strategy | Strategic partnerships | Digital transformation | Innovation management | Global expansion | Strategic planning | New business launches | Market entry strategy | Corporate development | Venture Investments | Digital distribution | Franchise management | Cross-functional team leadership