Sonya S.

Background

About Sonya S.

Design is my playground and now, that playground includes AI. I'm a Creative Director and AI Image Creator with a deep love for evocative visuals, storytelling and style. As the founder of Skinny, a multi-disciplinary studio in London, I’ve spent over two decades working across entertainment, fashion, lifestyle and publishing — collaborating with names like Orange, Penguin Books, Universal, and Luxure, as well as independent founders and many emerging brands. My background includes shaping iconic campaigns for artists like Eminem and Wu-Tang Clan, Ive had my design work exhibited at London V&A Museum. However it’s the rise of Generative AI that has sparked a new chapter where my creative direction using new tools like Midjourney, with the mainstays of Photoshop to craft imaginative, story-driven image assets. I work with agencies, brands and creative teams to produce unique generative visuals — from campaign imagery and editorials to conceptual visuals and AI-assisted content libraries. Whether you're building a new narrative or need art direction with a future-facing edge, I bring both design instinct and technical fluency to the table. Always open to creative collaborations, image-based projects, and thoughtful connections.