Soofia Rashed

Background

About Soofia Rashed

I’m a Product Designer and Digital Project Coordinator passionate about building products that live at the intersection of engineering, design, and business needs. With experience spanning construction, healthcare, and technology, I thrive on turning complex requirements into solutions that are not only manufacturable but also engaging and sustainable. At Vicwest, I design and develop new architectural cladding systems, bridging the gap between architectural vision, technical feasibility, and market demand. Alongside this, I’ve built digital tools like interactive 3D visualizers and VR showrooms that transform how clients experience building products. My previous projects include designing a VR training simulation for hospital staff (now in its second year of use) and developing a mental health support app for new parents. Earlier in my career, I gained hands-on experience in materials engineering, research, and sales, giving me a unique ability to combine technical, human, and business perspectives. Key strengths: Product Development · Human-Centered Design · CAD & 3D Visualization · VR/UX Design · Cross-Functional Collaboration · Market & User Research I’m motivated by opportunities where I can design with purpose — building products and experiences that solve real-world problems while contributing to a more sustainable future.