Sophia Munro

Background

About Sophia Munro

With 18+ years of experience driving performance across luxury, high street, and online retail, I bring a rare blend of creative vision, commercial acumen, and hands-on leadership. My career has spanned household names like ASOS and Urban Outfitters, scaling product categories to £100m+ turnover, as well as founding and running a sustainable fashion brand from the ground up. At the core of my approach is a deep understanding of the full product lifecycle, from concept and range building to forecasting, supply chain, and in-season trading. I’ve owned and managed P & Ls of up to £10m, consistently delivering growth through data-driven strategy, strong supplier relationships, and customer-first thinking. From delivering double-digit growth at Regalrose to leading Topman’s integration into ASOS, I’ve built and led high-performing teams, improved intake margins, and launched ranges that resonate. I thrive in fast-paced, digitally led environments where trend, timing, and trading precision matter. What sets me apart is my ability to combine creative intuition with commercial discipline — scaling new categories, refining stock flow, and shaping product strategies that deliver both vision and value. Highlights- Managed P & Ls up to £10m with full ownership of budgeting, planning & reporting - Grew ASOS’s UK High Street department to over £100m revenue - Founded sustainable brand Nola London, featured in Vogue & The Sunday Times - Increased intake margins to 80%+ through strategic buying at Regalrose - Strong cross-functional leader with deep supply chain, product, and digital experience.