Sotiris Konstantinou

Background

About Sotiris Konstantinou

An experienced Marketing Strategist with a desire to constantly explore consumer behaviors and desire shifts. I feel safe enough to say that I am one lucky guy to have experienced the traditional media and marketing strategies and the shift towards an online digital world! I understand consumers; consumers of content and consumers of products; hence the increase in my sales in multiples and an impressive negotiation temperament that gets my advertising budget a long way and maximizes market reach. Launched the new marketing strategy of my portfolio and achieved market research via digital media powerful tools. Content is king but so is a tactical approach! My first tactic: I listen so carefully, that I hear things that are not obvious My second tactic: I study competition to closely to know the next move; but hey I am already there.