Sougato Das

Background

About Sougato Das

I am a driven Ph.D. candidate specializing in Marketing and Sales Management at the prestigious Vinod Gupta School of Management, Indian Institute of Technology (IIT) Kharagpur. Leveraging over 14 years of immersive experience in the automotive industry, I bring a unique perspective to my academic research. My extensive tenure has included roles at Tata Motors Ltd, Toyota Kirloskar Motors Pvt. Ltd, and Mahindra and Mahindra Ltd have honed my understanding of marketing management, sales and distribution management, channel sales management, B2B sales, government sales, and strategic sales planning. This hands-on experience provides invaluable insights into industry practices, consumer behavior, and market dynamics, which I apply to my doctoral research. In my current research, I explore the adoption of artificial intelligence (AI) technology in passenger car sales, focusing mainly on the Indian market. Drawing on my industry background, I analyze real-world applications of AI in sales strategies, offering practical recommendations for businesses. This interdisciplinary approach bridges the gap between academia and industry, enriching scholarly discourse with actionable insights and fostering innovation in both realms. As a published researcher, I have presented my findings at prestigious conferences and contributed to esteemed international publications. My commitment to continuous learning is evident through pursuing additional courses in advanced sales techniques, data analysis, and strategic management, further enhancing my academic and professional skill set. I am passionate about leveraging my diverse expertise to drive impactful research and contribute to the advancement of Marketing and Sales Management theory and practice. Through collaboration and knowledge exchange, I strive to bridge academia and industry, creating synergies that drive collective success in the dynamic landscape of marketing and sales.