Soumya Halder

Background

About Soumya Halder

I’m a Category Growth and Product Strategy professional with 6+ years of experience in building and scaling high-impact categories across B2B marketplaces. At IndiaMART and Dabur, I’ve consistently delivered business outcomes by blending data, product thinking, and cross-functional execution. I’ve led the development of categories like Cosmetics Third Party Manufacturing, Consumer Electronics, Covid Test Kits, and Machine Tools, often starting from scratch. My work has resulted in: 3x buyer traffic and 2.5x RFQ growth in Cosmetics ₹10L+ monthly GMV pipelines through targeted micro-category building 2.2x increase in Consumer Electronics traffic via SEO and taxonomy optimization 30% rise in transactions for Machine Tools through PoC-driven traffic scaling I specialize in converting business problems into scalable solutions. I’ve built an AI-led product tagging system using OpenAI + LLAMA 3, achieving 93%+ classification accuracy across listings. I also implemented a Smart Mapping Correction framework that reduced tagging errors by 87% and improved listing quality at source. I’m SQL-certified and use it regularly to extract insights, analyze seller performance, optimize funnel metrics, and automate reporting. This analytical edge supports everything from RFQ strategy and GMV tracking to product adoption and seller onboarding. My cross-functional experience includes: Leading seller hand-holding programs to improve conversion and reduce churn Coordinating with product, design, and tech teams to drive platform-level changes Executing digital shopper marketing campaigns at Dabur across Amazon & BigBasket, achieving a 22% uplift in platform sales and 28% MoM ROI improvement I thrive in fast-paced, data-led environments where growth, ownership, and innovation intersect. Whether it’s launching a new category, solving for discoverability, or using AI to automate ops—I aim to deliver measurable impact at scale. Let’s connect if you’re interested in product-led growth, category strategy, marketplace dynamics, or building zero-to-one solutions in digital commerce.