Sourav Basu

Background

About Sourav Basu

My favorite quote "Indra Nooyi (Former CEO, PepsiCo) “Leadership is hard to define, and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.” With over 8.5 years of dynamic experience in at ICICI Bank Ltd, I bring a wealth of expertise in managing and optimizing auto loan products. My career is distinguished by a proven track record in driving regional growth, leveraging strategic sales plans, and achieving high performance in secured lending: As a Regional Head sales, I have honed my skills in collateral evaluation, risk mitigation, and regulatory compliance, ensuring robust portfolio management and exceeding sales targets. I excel in forming strategic alliances with stakeholders, including car dealerships and DSAs, to enhance business growth and customer satisfaction. & : My approach integrates advanced CRM systems for lead management and customer relationship enhancement, consistently resulting in improved retention and satisfaction. I have successfully led and developed high-performing teams, implementing targeted sales strategies that have boosted regional auto loan uptake and overall sales efficiency. & : I am adept at market and competitor analysis, using insights to refine product offerings and maintain a competitive edge. My leadership in organizing and managing large-scale sales events and marketing campaigns has driven significant brand visibility and market penetration. Continuous improvement through training and development has resulted in notable boosts in team productivity and sales performance: In addition to core competencies in loan structuring, asset-based lending, and client relationship management, I leverage digital transformation initiatives to streamline operations and deliver superior customer service. & : I hold a Master of Management Studies (MMS) in Marketing from Sydenham Institute of Management Studies (SIMSREE), Mumbai, and a Bachelor’s in Electronics & Telecommunications from Priyadarshini College of Engineering and Architecture (PCEA), Nagpur. My certifications include Product Management from IIT Guwahati and Business Analytics from Wharton Business School.