Srijani D.

Background

About Srijani D.

The person wants to highlight or emphasize their passion for marketing their experience in driving lead generation campaigns through paid channels their entrepreneurial spirit and project of creating an online travel portal and their interest in problem-solving through data analysis. Head of Marketing at Hubhopper | MBA B.Tech Head of Marketing at Hubhopper | Digital Marketing B2B SaaS. Marketing leader with entrepreneurial and data-driven mindset As the Head of Marketing at Hubhopper a podcasting platform I lead the strategy and execution of lead generation campaigns through paid channels increasing the user acquisition and retention rates by over 30% in the past 10 months. I have over 2 years of experience in marketing and growth hacking in the SaaS and B2B domains leveraging my skills in digital marketing performance marketing and product marketing to drive business outcomes and customer satisfaction. I am also an entrepreneur at heart having created an online travel portal TRAVEAS as a part of an entrepreneurship project in 2020. With a minimal investment of ₹ 1600/- I collaborated with local start-ups to organize travel plans for 15+ users generating a revenue of ₹ 20 000/- within 3 months. I am passionate about problem-solving through data-driven decision making and I have completed two Udacity Nanodegrees in Digital Marketing and Business Analysis to enhance my knowledge and skills in this field.