Sripathi Tg

Background

About Sripathi Tg

Decisive, action and result oriented professional offering close to three decades of experience in diversified profile of Product Implementation, Application Support Management, Customer Relationship Management customer and business focused with extensive experience managing product and service portfolio life cycle with last 9 years focused on Strategic Marketing & Communications and Sales Management in Medical Device Industry. Domain expertise gained from working in the consumable durable,IT managed service and medical device business verticals in management roles. Proven ability to get into new roles and deliver the expected results. Extensive experience defining and driving marketing communication strategy in support of the sales process, including product marketing, social media, lead generation/nurturing, campaign management, marketing communications and channel marketing. Specialties:Definition and execution of Product and Marketing strategies. External and internal company and product messaging, positioning, collateral, web site, promotions, trade shows, interface to PR agencies. Marketing manager with experience in the Medical device. Able to work on own initiative and as part of a team. Excellent analytical, design and problem solving skills. Dedicated to maintaining high quality standards. Business result oriented and strategic professional with extensive experience in building brands, driving sales growth and market communication. Significant experience within business analysis, strategy development and implementation. Highly skilled in product marketing including development, launch, life cycle and brand management. Specialties: Strategic Marketing, Tactical Implementation, Branding and Identity, Brand Management, Product Management, Business Analysis, Project Management,Commercial and KOL relationship-building. Managed geographically dispersed, cross-functional teams engaged in the implementation of product and outreach programs.