Sriram Krishnan

Background

About Sriram Krishnan

With over 18 years of professional background, my career is defined by expertise in business revenue, branded content development/strategy, integrated marketing communications & events. My leadership role in expanding premium sectors like Beauty, FMCG, Fashion and Luxury for our product offering has been marked by a consistent drive for business growth and diversification. A multifaceted approach with AFP, content syndication, digital innovation, and licensing, alongside traditional advertising. Fostering new partner collaborations and elevating existing partnerships are at the heart of my strategy, accomplished through an acute understanding of market dynamics and client requirements. Upstream marketing as a whole function that seeks to identity, anticipate and satisfy consumer needs excites me. Colleagues, associates & friends know me as having analytical, problem-solving abilities, inter-personal skills and effective communication. Outside of my professional pursuits, I have immense interest in ancient history, archaeology, sustainable living & development, and alternative healing. I aspire to write blogs, articles and perhaps books on subjects of my interest.