Sriteja Devarakonda
Consulting Lead at 180 Degrees Consulting
Based in Rotterdam, Netherlands
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Seniority
Manager
Department
General Business & Management
Location
Rotterdam
Industry
Non-profit Organizations
Company size
2.3K
Contact information
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Background
About Sriteja Devarakonda
I don’t know how, but I’ll find a way.” AI marketing automation specialist with building agentic expertise including the full tech stack, market validation, analysis and end-to-end campaign Setup! Recent project: As a multifaceted professional, I blend creative and analytical skills honed through diverse experiences in strategy roles and artistic pursuits, including novel writing and cinematography. This unique combination enables me to approach challenges with critical thinking and lead projects to successful outcomes. In my entrepreneurial ventures, I’ve developed a strong sense of ownership, collective responsibility, and empathy towards colleagues, fostering a collaborative and accountable work environment. With extensive experience in marketing and innovation consulting across various industries—such as entertainment, NGOs, technology, F&B, and retail—I have successfully managed roles encompassing: • Product Strategy and Roadmap Development: Translating business objectives into actionable product plans. • Market Research and Analysis: Conducting comprehensive market studies to inform product positioning and competitive strategy. • Go-to-Market Planning: Crafting and executing strategies that drive product adoption and market penetration. • Brand Management: Developing and maintaining brand equity through targeted marketing campaigns and consistent messaging. • Cross-Functional Leadership: Collaborating with engineering, sales, and marketing teams to deliver cohesive product experiences. Key Achievements: • Published Author: Sold over copies of my debut novel. • Content Creator: Manage a personal vlogging channel featuring commercials, travel vlogs, and more. • Certified Digital Marketer: Google-certified expert in digital marketing strategies. • Certified BMW Off-Road Biker: Achieved Level 2 certification, demonstrating commitment to personal challenges. • Upcoming Publication: Currently negotiating with renowned publishers for my next novel. I am committed to simplicity, honesty, collaboration, self-ownership, empathy, and situational leadership in all professional endeavors.
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