Srividya Puttabakula

Background

About Srividya Puttabakula

Creative marketing professional, with nearly 14 years’ experience in driving Marketing Strategy, Brand Development, Communications, CSR, Media, and Marketing Operations across India, UAE and USA • A passionate builder of strong brands; incubating & growing new categories and businesses; an expert in modern/digital marketing techniques; building high-caliber teams & collaborating with stakeholders to drive organizational outcome • Excellence in setting up new initiatives, managing operations, creating strategic marketing plans & budgets, developing product campaigns, conducting market research studies, reviewing media plans & organizing various events • Proven success in steering 10 member team with an annual KPI of 200 crores, managing 360 degree online & offline marketing strategy, campaigns, loyalty programs and CSR for a large FMCG product portfolio • Track record of setting up new organisation in Media, Healthcare and FMCG • Possess excellent knowledge in creating integrated marketing strategies & consumer/corporate communications plans to reflect new strengths and expanded ambitions of brands in fast-paced companies • Strong consumer insight & innovation mind-set with skills in conceptualizing robust plans for market development in different segments for better market penetration as well as driving innovation, scaling-up the value chain to create more opportunities & business streams for different verticals • Evaluated the entire marketing mix and provided a long-range vision for the brand; created a "roadmap" for achievement