Srushti Patel
Head - Category Skincare at Kult App
Based in Mumbai, India
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Seniority
Director
Department
Advertising & Marketing
Location
Mumbai
Industry
Internet Publishing
Company size
118
Contact information
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s•••••••@kult.app
Phone
5 credits+91 ••• •••• ••••
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Background
About Srushti Patel
As someone who struggles with acne, I understand the frustration of choosing the wrong skincare products in a market saturated with misleading marketing and misinformation. At Kult, I started as a Product Feed Executive and now lead the Skincare team, where we highly value transparency and accuracy of data. Our easy-to-take quiz draws inspiration from Leslie Baumann's skin typing system to generate a skincode for each user. Based on this, with the help of certified experts in the industry, we map over 80+ brands and products to the user's skincode to recommend the best products suited to their skin and identify those that are not compatible. We not only recommend products but also provide facts and informative data to support our suggestions. If you're looking for a passionate individual to engage in thoughtful conversations about this fascinating and ever-evolving industry, I'm your person! P.S. My skincode is ORPT - discover yours with the Kult App right away.
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