Sruthi Sridhar

Background

About Sruthi Sridhar

As a seasoned Product Manager with a strong engineering background, I specialize in bridging the gap between technical innovation and product development. My career journey began as an engineer, where I developed my technical and QA skills, before transitioning into product management. Currently, I serve as a Senior Product Manager at Integrate, where I lead initiatives to create custom channels within the Integrate platform. These channels empower marketers and campaign managers to design their own campaign types, manage leads more effectively, and gain meaningful insights into ROI and lead journeys. Additionally, I manage an automation project that enables users to create custom templates for content syndication campaigns, significantly reducing time-to-go-live, cutting costs on external vendors, and enhancing overall productivity.In my previous role as a Product Manager, I was responsible for the end-to-end experience of media agencies and publishers in content syndication. I ensured smoother and faster lead delivery for customers and helped expand the platform's market to include media agencies as key target customers. I focused on identifying areas for improvement and enhancement within a B2B lead governance platform, making the lives of demand generation marketers easier and more efficient.I am passionate about leveraging technology to solve complex problems, streamline processes, and drive growth. With a keen eye for detail and a commitment to excellence, I thrive in dynamic environments where I can collaborate with cross-functional teams to deliver impactful solutions.Let's connect if you're interested in discussing product management, marketing automation, or innovative strategies for lead generation and content syndication.