Stacey Conner

Background

About Stacey Conner

I’ve honed my ability to align teams to work towards common goals and KPIs. I take a consultative approach and understand communication is critical to obtaining alignment. That's why I flex to fit others’ communication styles as a means to be more effective in fast-paced environments with cross-functioning and distributed/remote teams. It takes work, but it works. I believe there is always something to learn, and with digital’s rapid pace, there’s always something new! I enjoy collaborating with others (either in person or virtually) to gain different perspectives to refine strategies. A/B testing is actually “fun” to me and I love the insights testing provides.(It’s key to optimizing campaigns and maximizing ROI!) With the plethora of data sets that exist in today’s marketing and business world, the analytical side of my brain is fed by my perpetual curiosity, which in turn feeds the right side of my brain, which then drives me to search for (and find) creative solutions to the problems the team faces. There’s rarely a dull moment in my workday and I like it that way. A few key achievements Developed in-house digital marketing teams which allowed us to save/reallocate 9% of annual marketing budget + develop internal talent Optimized multiple digital channels (SEM, Social, Video, Email, Programmatic, Mobile) to consistently achieve a blended Return on Investment of at least 12:1 Achieved a 50% reduction in team's manual reporting hours by reviewing processes, asking questions of internal teams/stakeholders and implementing new visualization tools to help the collective team get a holistic picture of performance. Marketing technologies/skills Search Engine Marketing (SEM): Google Ads, Bing, Yahoo Gemini, Doubleclick Search* Social: Facebook, YouTube, Twitter, Instagram, Hootsuite Email/CRM: Hubspot*, Silverpop*, Responsys, Klaviyo*, Mailchimp Analytics/Visualizations: Adobe Analytics, Google Analytics, Microstrategy, Microsoft PowerBI*, Google Data Studio Content Management Systems (CMS): Wordpress, Magento, Teamsite Creator/Influencer Management: Klear, Influence.co Programmatic/Demand Side Platforms (DSP): Doubleclick Bid Manager (DBM)*/DV360, MediaMath* Ad-servers/Dynamic Creative: Doubleclick*, Flashtalking* Project Management: JIRA, Slack, Basecamp Technical: HTML, ETL (basic)*denotes contract negotiation and/or implementation