Stacey Hebron

Background

About Stacey Hebron

I’m a fashion professional with over 15 years experience in retail buying and merchandising including eCommerce often responsible for consumer acquisition, trend analysis, product development, pricing, and design for several major global women and mens labels. I especially excel in the development of short, mid- and long-term strategies with complex macro and micro analysis of brand, industry and consumer dynamics with a focus on cost reduction, financial accountability and business growth. I also integrate market and cultural trends analysis to forecast shifts in consumer sentiment, values and desires. My management experience includes project management of core marketing communications functions and teams including digital commerce, creative development, art production, styling, post-production, event marketing and media strategy including partner agencies and vendors. From a digital/social media POV I also oversee automated marketing technology to ensure ongoing, timely data acquisition in order to quickly adapt to consumer demand for changes, alternatives, competitive positioning and threats to brand loyalty.