Stacey Rumpf

Background

About Stacey Rumpf

I was born in to this by way of a mother and father with roots in horticulture and livegoods. Following their legacy I've spent my entire career in the horticulture, cut flowers and gardening categories. Specialized in working in a team leadership role and striving to make all your indoor and outdoor plants look their best. I am happily creating a bond between people and plants. A strong, collaborative team effort works best to get the ultimate results for our clients-On air live and recorded broadcast sales experience - Accomplished in understanding home and outdoor trends and creating branding strategies to relate to the end consumer and buying habits-Worked to develop various private labels for retailers and independent stores equally-An expanded knowledge of consumer color and buying trends and how it relates to lifestyle. Strategic Planning -Financial targets and pricing strategy- Analyzing and making decisions on SKU rationalization and identifying key sales drivers and their contribution to overall profitability and alignment-helping growers make good buying decisions based on a thoughtful plan and budget-a high level of horticultural knowledge helps when bringing it all together. Call me a plant geek and I will not be offended!