Stacey van Cleve

Background

About Stacey van Cleve

With 15 years in digital marketing, I'm an innovative Social Media Manager driven by storytelling and industry trends. My NYU Tisch Film and TV certificate brings a unique media perspective. As Frontier Airlines' Social Media Manager, I lead our content strategy across platforms like Facebook, Instagram, Twitter, TikTok, and more. I've boosted followers and engagement by managing a team of two and agency collaborations. I ensure alignment with marketing goals and cross-functional teamwork. My passion lies in data-driven marketing, crafting compelling content, and fostering collaboration. Outside of work, I volunteer for causes I'm passionate about, from film festivals to seniors and mental health. Let's connect! Notable Impacts: • Actively increase Frontier's visibility by creating and sharing high-quality content that resonates with our target audience. This resulted in follower count increase and engagement growth year over year as follows: Facebook: 27%, Instagram: 134%, Twitter/X: 40%, YouTube: 62%, LinkedIn: 234%, TikTok: 3740%, and Threads: 100%+ • I established and expanded a brand ambassador and influencer program, driving substantial growth. Core Skills: • Copywriting • Project Management • Research and Data Analysis • Community Management • Public Speaking • Graphic Design and Editing • Crisis Management • Budget Management • Content Management • Video Production and Storyboarding • Event Planning • Media Relations Core Competencies: • Strategic Thinking • Effective Internal and External Communication • Nimbleness and Ability to Pivot • An Eye for What Works on Social and How to Garner Media Attention Strategies that BOOST company loyalty: • Social Listening - actively monitoring social media and digital platforms to understand customer sentiments, feedback, and concerns • Personalization and optimization • Connect with the audience in a meaningful and authentic way • Address customer challenges and provide education Technical Tools: • AirTable • Slack • Trello • Sprout Social • Hootsuite • Loomly • Later • Meltwater • Adobe Suite Experience Working With: • Creative Agencies • Movie Studios • Talent • Executives • Entertainment Companies