Stacy Amarelo

Background

About Stacy Amarelo

Strategic insights leader | Brand growth advisor | Team builder With nearly 20 years of experience in brand strategy, consumer insights, and marketing measurement, I specialize in translating data into strategic action, fueling smarter decisions, stronger brands, and better customer outcomes. At Manulife, I lead the Global Brand Insights & Measurement function, where I built and scaled a center of excellence spanning 10 markets and 3 business lines. My team delivers end-to-end brand intelligence, from global tracking and campaign effectiveness to media mix modeling, competitive insights, and ROI frameworks. Whether shaping global measurement strategies, designing in-house attribution models, or advising executives on brand performance, my focus is clear: insight with impact. Previously, I spent 15+ years at Kantar, where I led Canada’s Brand, Media & Content practice. I’ve partnered with Fortune 500 brands across financial services, CPG, and QSR, helping them refine brand positioning, optimize marketing investment, and unlock growth through evidence-based storytelling. I’m known for balancing analytical rigor with people-first leadership, building high-performing teams, championing innovation, and fostering a culture of curiosity, accountability, and continuous learning. I thrive at the intersection of research, marketing, and strategy, and love collaborating across disciplines to embed the voice of the customer into bold, business-shaping decisions. Let’s connect if you’re passionate about building brands, unlocking insight, or driving change through customer-centric strategy.