Starla Raught

Background

About Starla Raught

Dynamic hospitality sales and marketing leader with 30+ years of experience driving revenue growth, building client partnerships, and leading teams across competitive markets. Currently serving as Regional Director of Sales & Marketing for Concept Hotels, I oversee multiple properties and have delivered a 25% revenue increase in three years through strategic planning, yield management, and direct booking initiatives that reduced OTA costs. I specialize in developing and executing sales strategies that align with market conditions and organizational goals. From marketing plans and forecasts to expanding corporate and group partnerships, my approach blends data-driven decision-making with a strong guest-service culture. My background spans SMERF, corporate, leisure, and group sales, giving me the versatility to capture diverse markets and build lasting client relationships. I am passionate about mentoring and empowering sales teams to be accountable to results while fostering collaboration, professionalism, and service excellence. Whether optimizing ADR and RevPAR, strengthening brand visibility through digital marketing, or securing long-term contracts, I thrive on achieving measurable success and positioning hotels for sustainable growth.