Stefan Japelj

Background

About Stefan Japelj

As a PPC Specialist at Consalta, I have managed high-budget digital advertising campaigns for global clients such as Microsoft, Vodafone, Accenture, Ingram Micro, etc. My core focus is performance marketing across platforms like Google Ads, Meta, LinkedIn, Twitter, TikTok, and other social media, where I build and optimize data-driven strategies that deliver measurable results. Before joining Consalta, I spent several years in web development and content creation, gaining hands-on experience with WordPress, SEO, and article writing-skills that still shape how I approach user behavior and conversion optimization today. I'm passionate about emerging technologies, especially the evolving role of AI in digital marketing. I actively explore how AI can enhance campaign performance, from automating ad creation and targeting to uncovering deeper insights through predictive analytics. I also experiment with AI tools for creative content, audience research, and testing strategies at scale. In addition, I’ve been learning 3D modeling and exploring its use in augmented reality, video production, and interactive digital experiences. This intersection of marketing, tech, and creativity gives me a unique edge in crafting campaigns that not only perform but also innovate.