Stefan Ulreich

Background

About Stefan Ulreich

Dynamic leader and former pro athlete turned strategic marketing expert - with a commercial mindset and a track record of delivering impact across brand, consumer and trade. For over a decade, I have led growth-focused initiatives across Austria and Switzerland. As key member of business unit leadership teams and with my work embedded in the broader Central European region. From brand strategy and consumer experience to trade marketing and commercial execution, I bring a 360° understanding of how to build and scale business growth. My passion is around turning strategy into action - empowering teams, shaping customer-centric journeys and driving results across all commercial levers. With an entrepreneurial spirit and a strong sense for business dynamics, I thrive in fast-paced environments where clarity and bold thinking make the difference. Always curious, committed, and ready to challenge the status quo - on the court, in the office and beyond.