Stefania Bafico

Background

About Stefania Bafico

Digital marketing expert with 13+ years’ experience in digital planning and execution. Experience in leading high-performing growth teams of meaningful size across various functions. I have worked across a number of sectors including retail, luxury, fashion and travel with a focus on complex, multi-product and multi-market brands. I have started my career as a paid search specialist and then extended my experience to other channels as Paid Social, CRM, Display, Influencers, Affiliates, SEO, website UX. I have always worked in very fast-paced environments. I worked for 9 years agency side, being responsible for the biggest clients of Publicis Media and Artefact. I then moved in house at SellerX, a fast growing start.up. Client portfolio: Selfridges, Rolex, Staples, Hertz Areas of Expertise - Performance Marketing - Email marketing - Social media and influencers - Digital transformation - Big retailers with large inventory - Google Shopping and feed optimisation - Online to offline integration - B2B and B2C approaches - Google Analytics - Shopify - Cross-channel integration - External traffic to Amazon (Google Ads to Amazon, Paid Social to Amazon, Influencers to Amazon, Amazon Creator Connection)- Built and development of high-performance teams