Stefano Cini

Background

About Stefano Cini

Consulting skills focused on : • helping C-suite to take faster, smarter and more confident decisions • mapping biz scenario, measure category/brand performance and highlight threats and growth opps • identifying unmet demand and discover, segment, prioritize the most profitable consumers • developing breakthrough innovations and better execute product launches to maximize potential • optimizing media budget allocation and improve advertising ROI • understand the new shopper path-to-puchase and explore eCommerce opps • improving in-store results optimizing price, promo and assortment strategies • increasing customer loyalty reaching the right shoppers with right tactics throught the right touchpoints Analytical skills based on: • Big Data integration • Data mining • Quantitative and qualitative research Thought Leadership approach able to: • further a digital mindset and "agile" way of working within the organization • promote a story-telling attitude • foster a visual-thinking approach • nurture a talent acquisition strategy and a “multiplier culture” to bring out the best in HyPo resources • improve the use of Lean and Six Sigma tools to drive Business Process Improvement Keynote speaker at public business events