Stefano Lenzi

Background

About Stefano Lenzi

Luxury Executive with expertise in Digital and Innovation, Omnichannel, eCommerce, Customer Experience with background in Finance and IT, with a client centric approach. Strong track record of successfully implemented Digital Transformation, Omnichannel, Customer Engagement strategy in different Brands and several countries, including China, with fast growth of revenues fuelled by business innovation. Experienced in linking technology to business and Omnichannel strategies and in driving a strong client-focused and digital culture. Main strategic projects: Virtual Showroom and digital store, Omnichannel services from design to implementation; Maximize awareness and conversion thru Web Marketing, Social, UX, Localization, Onsite Merchandising, Digital Intelligence, DEM and CRM activities; Clienteling and Assisted Sales, Campaign Management and Available To Promise Intelligence. Main Innovation projects: Augmented Showroom, personalisation using Artificial Intelligence and Computer Vision (image recognition), Sample 3D and Virtual Reality pilot, Advance Retail Analytics in store using security camera. Other projects successfully launched: Circular Economy and recycling, new materials and voice analytics. Both hands-on and strategic, high ethical standards, passionate about innovation, technology and emerging trends. Always interested in new challenges and opportunities even outside my born country!