Steph Broadfield

Background

About Steph Broadfield

My journey into the construction industry started right after university, when I landed my first role as a journalist. That path quickly evolved into becoming the editor of a construction publication in the UK - and from that moment, I was hooked. Few things are more vital than the buildings, homes, and environments where we live, work, and play. Today, as Senior Manager of Product Marketing and Content at XYZ Reality, I get to combine that passion for storytelling with a drive to shape how innovative technology reaches the market. For me, marketing isn’t just about creating noise - it’s about building strategies that drive growth, pipeline, and measurable impact. I partner closely with our sales and product teams to: • Develop go-to-market strategies that position our construction delivery platform where it matters most • Craft content and campaigns that cut through complexity and connect with the right audiences • Equip our sales team with the tools and narratives that convert conversations into opportunities. At the heart of my work is a simple goal: to bridge the gap between innovation and the people it serves. By translating technology into stories that resonate, I help accelerate adoption, unlock growth, and ultimately, move the industry forward.