Steph Okell

Background

About Steph Okell

I am a Marketing Leader with a strong track record of delivering results and driving brand growth through effective brand strategies. I am passionate about finding true consumer insights and using them to build compelling brands, products and communication. I am experienced across the full marketing mix - from category strategy, insights and brand positioning to innovation, communication and activations. I have been lucky to work on amazing consumer brands including Cadbury, Kenco, Budweiser and Quaker but am now looking to apply my experience to the public or not-for-profit sectors, where I have a personal passion. I have developed brand positioning and creative ideas for brands such as Kenco, which led to the ‘Kenco versus Gangs’ campaign and made the brand’s ethical positioning relevant and emotionally engaging. I have developed and executed effective integrated campaigns, based on rigorous insight and testing, such as the ‘Budweiser Dream Goal’ campaign and ‘Quaker I owe it to oats’ campaign. I have also responded quickly to new opportunities to engage consumers. In just 3 weeks, I developed a new advert in response to the COVID lockdown called ‘Stay Home, Go Forridge’, encouraging people to use what was in their cupboards to make delicious breakfasts with oats. When Wales made it into the semi-finals of the Euros in 2016, I implemented a new campaign in just 5 days to help the nation celebration, with a free Budweiser for every adult in Wales. I am naturally collaborative and enjoy working with cross functional teams. I’m used to managing stakeholders within matrix organisations, as well as effective partnerships with organisations including Uber and The Football Association, ensuring that we have early alignment and the strongest plans through a true understanding of one another’s priorities. I am experienced leading a team and passionate about building an inclusive and motivating culture, whilst offering regular coaching to individuals to ensure that they make the most of their potential. I have been really proud to increase team engagement scores and receive recognition for my commitment to team development.