Stephanie Carrillo

Background

About Stephanie Carrillo

Dynamic marketing leader with over 15 years of experience driving innovative campaigns in the music and entertainment industries. Recognized as a 2022 ‘Noisemaker’ in HITS magazine, I’ve led high-impact campaigns for renowned artists like Megan Thee Stallion, Ice Spice, and Big Sean, achieving Billboard Top 10 hits and significant fan engagement. I excel at developing creative strategies, building cross-functional teams, and executing product management across physical and digital platforms.My expertise spans artist marketing, branding, digital strategy, and physical product campaigns (CDs, vinyl, and merch). I’ve spearheaded multimillion-dollar campaigns, collaborated with top media and talent partners, and developed successful strategies that have boosted revenue, fan engagement, and brand visibility- Led Ice Spice’s Billboard Top 10 singles 'Princess Diana'(Remix) and 'Barbie World' through unified marketing strategies- Conceptualized and executed experiential marketing campaigns, including the NYC MetroCard distribution and NY Post partnership, increasing engagement by 30% and social mentions by 20% within 48 hours- Created integrated digital strategies for the City Girls and Telfar, resulting in a 40% stream boost and over game participants- Managed eCommerce and merchandising strategies for Ice Spice and Billionaire Boys Club, boosting sales by 50–60%- Drove the digital success of Elhae's global hit ‘My City’ featuring Masego, achieving 30M+ Spotify streams.I thrive in creative environments where I can develop compelling brand stories and execute strategies that deliver measurable results. My goal is to continue elevating brands and artists through innovative marketing strategies and partnerships.