Stephanie Ithier

Background

About Stephanie Ithier

With over a decade of experience in strategic marketing, I’ve had the opportunity to lead transformative initiatives across diverse industries, from retail to real estate. At the forefront of Winners’ marketing evolution, I focused on driving sustainable growth and elevating the customer experience. My focus was in reshaping the brand's marketing strategies, with a strong emphasis on growth marketing, CRM, and digital transformation. Highlights include a successful rebranding initiative, the rollout of an omni channel e-commerce platform, the opening of Winners Tribeca with a complete new identity for a new market positioning amongst other initiatives, all aimed at creating a seamless and value-driven customer journey. Today, as the Chief Marketing Officer at BlueLife, I lead the strategic marketing and communication efforts for Azuri Smart City and a portfolio of high-value real estate developments in Mauritius. My role encompasses brand development, digital strategy, lead generation, communication planning, and corporate identity, positioning our projects as benchmarks in sustainable, lifestyle-oriented urban development both locally and internationally. With a cross-functional and results-oriented approach, I collaborate with multidisciplinary teams and stakeholders to ensure alignment between business objectives and brand purpose. From placemaking and product marketing to lifestyle programming and events, my focus is on long-term value creation for residents, investors, and communities. I am driven by purpose, creativity, and precision, committed to building brands that resonate, experiences that inspire, and strategies that perform.