Stephen Allen

Background

About Stephen Allen

I’m a results-driven marketing leader with 20+ years of strategic marketing experience, specialising in building brands, driving growth, and optimizing performance. OPEN TO OPPORTUNITIES IN IRELAND, UK AND EUROPE. With a track record of leading high-performing teams of up to 45 and managing multi-million-pound marketing budgets, I excel in crafting data-driven marketing strategies that elevate brand positioning, generate demand, and maximise ROI. The Problems I Solve I have helped organizations transform their marketing functions to drive business growth and have successfully: • Developed and executed marketing strategies that have resulted in double-digit growth [Millboard]. • Led large-scale brand repositioning initiatives that strengthened competitive advantage and increased market share [Merlyn Showering, Glen Dimplex]. • Implemented digital marketing and demand generation programs that significantly boosted customer acquisition [Millboard]. • Built and scaled high-performing marketing teams, fostering a culture of innovation, and continuous improvement [Merlyn, Glen Dimplex]. I bring a customer-centric approach, ensuring that strategy aligns with market demands and emerging trends. My expertise spans brand management, digital marketing (SEO, SEM, PPC, social media, email marketing), lead generation, content marketing, product marketing, and CRM automation. Why I Do What I Do I’m passionate about creating marketing strategies that don’t just attract customers—but build lasting loyalty. I thrive in dynamic, fast-paced environments where I can lead teams, implement innovative marketing campaigns, and drive impact. Core Skills & Expertise Marketing Strategy | Brand Management & Positioning | Lead & Demand Generation Digital Marketing (SEO, SEM, PPC, Social Media, Email)| Performance Marketing & Analytics Customer Acquisition & Retention | Content Marketing | Product Marketing | Go-To-Market Strategy Marketing Automation & CRM (Salesforce, HubSpot)| Revenue Growth & ROI Optimization Event Marketing & Industry Conferences | Competitive Analysis & Market Research Regional & Global Marketing | Partnership & Affiliate Marketing | CX & Engagement Let’s Connect I’m always open to conversations about imarketing, leadership, and industry trends. Connect with me here on LinkedIn, via phone on +44 7921 572891 or reach out via email at stephenallen.banbridge@gmail.com. Let’s explore how we can drive commercial success together.