Stephen Dodd

Background

About Stephen Dodd

With 20 years of marketing leadership experience, I specialise in developing and scaling data-driven customer lifecycle marketing strategies that drive retention, reduce churn, and grow recurring revenue. As the Direct Customer Marketing Lead for Intuit QuickBooks APAC, I oversee lifecycle marketing across email, in-product, and SMS channels, leveraging AI-driven personalization to optimize customer engagement and business outcomes. My work includes implementing ML-based retention models, revamping onboarding programs, and aligning regional strategies to deliver measurable business impact. Previously, I led global lifecycle marketing for AWS Skill Builder, a SaaS platform serving millions of users, where I built the lifecycle function from the ground up, introducing AI-powered programs to enhance customer learning outcomes and tenure. Known for blending creative thinking with analytical rigor, I thrive in cross-functional environments, executing CRM strategies that connect customer insights to business KPIs. My expertise spans automation, CX innovation, and full-funnel optimization, enabling teams to unlock value and elevate customer experiences.