Stephen Masters

Background

About Stephen Masters

Multi-skilled wine professional with over 20 years of experience in Business Development and Management in Asia, able to clinch and develop key customer accounts through successful customer relationship management and tailor-made sales generating activities. Being fluent in Cantonese and speaking good Mandarin, basic German and Japanese. Skilled in the sales and business development of various sales channels from Wholesalers/Distributors to On-trade and Private Customer accounts for both Commercial and Fine Wines. Experienced in the areas of: Sales Training, Development and Team Management and in the preparation of Financial Budgets, and Sales and Marketing Plans/Reports. Fully conversant of the whole commercial transaction: from gathering the customer’s initial requirements, contract negotiation to shipment and Custom’s Import Clearance of the wines. Being sales performance and profit focused, using modern sales and management techniques to achieve the goals set.