Stephen Murdock

Background

About Stephen Murdock

With over 25 years of pharmaceutical industry experience, I offer you innovative skills and expertise in the following areas:• Market Insights and New Product Analyses: Primary & secondary market insights, including project scoping, fieldwork, & reporting; Due diligence product & evaluations; Target product profile analyses; Key opinion leader (KOL), specialist, healthcare professional, & patient perspectives• Forecasting: Assumption Analysis (e.g, peak share, product uptake, epidemiology) through primary & secondary research; Model development; Methodologies to address both pipeline and in-line products• Competitive intelligence and Expert Testimony: Information gathering at medical conventions/ symposia and from comprehensive investigation. Reporting and testimony as an expert witness to support arbitration hearingsDuring hundreds of interviews, I have explored the perceptions, opinions, beliefs, and attitudes of specialist physicians, key opinion leaders, nurses, pharmacists, and patients. I possess a unique ability to ask questions from different angles and to quickly develop a deep understanding of the specific indication under investigation. My experience includes:• Oncology: hematological and solid tumors• Hematology• Neurology• Endocrinology• Rare Diseases• Many other specialty indicationsI am adept at developing informative discussion guides for promotional, market understanding, and qualitative & quantitative research, among others. I also deliver insightful reports, and presentations.As a recognized leader in product forecasting, I have developed best-in-industry global forecasting systems for both pipe-line and in-line products to support Marketing, New Product Planning, Business Development, Manufacturing, and Finance. My experience covers scenarios, simulations, time series, moving average, regression, and forecast assumption research. On several occasions I traveled overseas to provide global colleagues training in forecasting principles and practices. Please consider CharlesView Solutions for your upcoming project needs.Contact Information:scmurdock1@gmail.comPH: 508-326-1968