Stephen Prybella

Background

About Stephen Prybella

Experienced marketer supporting a variety of industries, including building products (HVAC, plumbing, retail, etc), healthcare (medical device, diagnostics, and pharma), and financial services (business credit)- Good communicator, with 10+ years experience remotely managing both multi-functional and technical teams- Evidence-based learner, with an eagerness to test assumptions about sales and marketing best practices- Background in analytics and statistical modeling, which informs my philosophical approach to the use of data, testing, and dealing with uncertaintyWith a deluge of data available to execs today, a key differentiator is being able to digest and present data in ways that are clear, insightful, and replicable. I pride myself on my ability to simplify complex concepts and evidence into accessible visuals and strategic recommendations. While it's important to understand emerging technologies and techniques - statistical testing, experimental design, machine learning, and predictive modeling - the success of any program or project is directly related to how well it addresses an organization's broader strategic concerns. Domain knowledge is critical. I've increasingly been spending my time on helping internal and external clients understand their return on investment, range of future outcomes, and automating the development of customer insights. Analytics tools I've leveraged in my past: Expert user of Rapidminer, SQL, SPSS, Domo, Microsoft Office suite Working knowledge of SAS, r, python, PowerBI, Tableau, STATA, CHAID, XENO (software designed for predictive modeling, used primarily to construct scorecards with multiple objectives), MARS (regression software using adaptive splines), Business Objects, Monte-Carlo simulations, Cox regressions, OLS, WLS