Stephen Shaw

Background

About Stephen Shaw

As Chief Strategy Officer at Kenna, Stephen’s role is to guide clients on the adoption of customer management as a core marketing discipline and to serve as an advocate for marketing transformation. A recognized authority in Canada on the subject of relationship and database marketing, Stephen’s expertise spans information technology, customer analytics, and marketing strategy. Over the years, he has worked with major clients in almost every business sector, spearheading a diverse range of marketing initiatives, from the development of customer relationship programs to creation of fully integrated lead management systems to conducting end-to-end enterprise audits of customer management maturity. Stephen is a rare breed of marketer: technically fluent while equally facile at relationship management strategy and brand identity development. He is an impassioned communicator with an ability to synthesize complex ideas and concepts in a way that is easily grasped by general audiences. Over the past 30 years, Stephen has been a frequent contributor to Direct Marketing Magazine. He has also contributed CRM-related articles to various online publications. All of his articles appear on the Kenna thought leadership hub Customerfirsthinking.ca, He also hosts a podcast called Customer First Thinking where his guests have included many notable marketing experts and luminaries. Stephen’s prior experience includes strategic leadership positions at various prominent CRM and database marketing services companies in Canada. His early career was spent in the direct response field, specifically in the areas of publishing, mail order and financial services.