Stephen Smyth

Background

About Stephen Smyth

As a Head of Marketing & Social Media I grow sales by championing marketing teams, programmes and systems focusing on digital marketing improvements that grow ROI and reduce cost. I form teams understanding the importance and capability of digital marketing, developing simpler centralised modern marketing platforms and programmes that grow sales, market share, brand and reputation. Leveraging my expertise, I analyse key digital marketing intelligence developing strategic business plans that align customers with products and deliver best customer value. Through my career I have worked for Agencies, Banks, Building Societies, Product/Service providers, Distributors, Professional bodies and Training companies championing marketing and leading strategic teams growing sales using my new and improved centralised digital platforms. When at Towry Law I successfully increased qualified leads by 69% and national clients by accounts whilst saving £50k per month marketing costs. Earlier in my career at Personal Finance Society I improved marketing programmes, recruited a new team and achieved national brand recognition through launching and IFA TV channel that grew memberships by 220%. I consider myself to be financially aware and commercially astute with a strong analytical and strategic approach to maximising ROI as cheaply as possible. Peers say I am skilled at engaging people by making numbers meaningful and creating strategic marketing programmes that achieve business targets. My specialities include: Setting Strategic Objectives Managing Marketing Mix Marketing Programme Development Leading Customer Experience Establishing New Brands Gaining National Brand Recognition Leading & Training Marketing Teams Marketing Event Management Managing Marketing Budget & Cost Customer Relationship Management Marketing Centralisation Digital Transformation Cost Reduction Programmes Operation & Office Relocation