Stephen T.

Background

About Stephen T.

An accomplished Commercial and Digital executive, I bring a wealth of expertise encompassing a diverse portfolio of CPG clientele, coupled with a robust background in marketing. My proficiency extends into the intricacies of digital and eCommerce, where I have consistently fostered incremental growth through innovative initiatives and the creation of new business models. My leadership track record includes steering Digital Commercial and Customer teams across the Coca-Cola Bottling Partners, and currently, as a pivotal member of the Global Digital Team at The Coca-Cola Company. Within this role, I spearhead the development of Digital Commerce and Digital Marketing Strategy, fortifying key capabilities in the digital realm with far-reaching implications in the Online-To-Offline (O2O) landscape. Over the past five years, I have cultivated extensive international experience, with a strategic focus on APAC, EMEA, and NA, collaborating seamlessly with both Bottling Partners and The Coca-Cola Company teams to formulate robust Digital Commerce Strategies and go-to-market plans. In leveraging my profound commercial and digital acumen, I have adeptly constructed teams, devised strategic frameworks, and honed key capabilities to propel growth and deliver a notable return on investment. Demonstrating unwavering leadership, I have cultivated global relationships across various facets of the Coca-Cola system, steering the digital transformation agenda with finesse. Key strengths encompass: Digital Commerce and Digital Marketing Strategy Digital Shelf Practice (Measurement & Optimization) Product Imagery (Virtual Replica/Digital Twin) Commercial Customer Management Shopper Marketing Team Leadership Strategic Planning Cultivating Global Business Relationships Beyond the corporate realm, I proudly serve as a Rugby Coach and remain an actively engaged, unretired player, epitomizing a multifaceted and dynamic professional persona.