Stephen Wallace

Background

About Stephen Wallace

I’m a creative brand strategist. Essentially, I’m someone who thrives on having commercial problems thrown at me, to work out how marketing and advertising can help solve them. I’ll always ask what else, apart from marketing, might help too. I’ve honed my trade working on dozens of global and regional brands at leading agencies including AMV, Ogilvy and Havas, and working in integrated client-focussed teams in WPP across creative, digital and media; plus pitching at the Omnicom level when I was at AMV. What I’m particularly good at is helping brands get to big, clear omni-channel platforms, which are interesting, sticky and distinctive. It’s worth doing, because once you’ve got a clear platform idea it helps orchestrate all your customer acquisition machinery.(That’s a mixed metaphor, and a bit braggy, but… it’s LinkedIn). Examples include *productivity accelerated*(Ford Pro) and *behind you for what’s ahead*(Allianz). My skillset includes: 🧭 BRAND DEVELOPMENT – interrogating and refining brands; creating new brands CREATIVE DEVELOPMENT – developing brand platforms and executions by channel 🧃PRODUCT DEVELOPMENT – physical and service products, including packaging MARKETING STRATEGY – full marketing plans; comms plans against commercial objectives EXPERIENCE MAPPING – brand/customer experience analysis, visualisation and optimisation 🧐 MARKET RESEARCH – design, field and analysis; focus group moderation MARKETING EFFECTIVENESS – analysis and reporting of results against objectives FACILITATION – agile working, workshop design and facilitation to achieve goals and stages ‍ MANAGEMENT – motivating direct reports and bringing functions together to cooperate