Sterling B.

Background

About Sterling B.

Sales leader with 15+ years of experience driving growth, leading teams, and helping brands break through in competitive markets. I’ve spent the last several years focused on cannabis distribution in Saskatchewan, building strong relationships with retailers and navigating the ever-changing landscape with a mix of strategy, hustle, and common sense. Currently leading sales at Valiant, where I’m working directly with store owners to understand what actually works for them and reshaping our approach around that. If you’ve had pain points with distributors in the past, I want to hear about it, and fix it. I care about long-term partnerships, not just one-time wins. And I believe the best salespeople are the ones who listen more than they pitch. Let’s connect if you want to talk cannabis, growth strategies, or anything with wheels and a motor.