Steve C.

Background

About Steve C.

Developing markets for and selling new Software, Hardware, Subscriptions and Services is what I do best! My career at Vizrt, Canon, Panasonic and Evertz includes a non-traditional route of positions, from Tech to Senior Business Leader, including 10 years of Sales / Business Development and 15+ years of Product / Marketing Management (10 years with sales quota). This experience provides me with a great understanding of teamwork and business operations, to meet company goals, while simultaneously finding the right solution for the customer. Deep experience in AV and Broadcast markets, including relationships with manufacturers and distribution partners. Business Development - proactive in building new relationships with channel partners and decision-makers. Strong Analytical, Financial, Marketing, Presentation, Strategic and Writing skills. Managed successful technology roll-outs + business and marketing strategy: Panasonic’s AVC-Intra codec and Cinema Initiatives, Canon’s PTZ Launch, and Vizrt's (in region) partner Graphics business development.Sales: Successful experience with direct account plus two-tiered channel management, as well as prospecting, quoting, forecasting, closing sales and pre/post sales support. Category management, P&L and budget planning. Product Management and Marketing: Strategy, research, launch, market differentiation, pricing, positioning, competitive analysis, roadmaps, content creation, social media, copy. Good understanding of Broadcast and Video workflow, trends and technologies: Virtual Graphics, Cloud, IP, AR/VR. Direct experience on projects and POC’s: AV, M&E, UC, Sports (NBA / Free Viewpoint, NFL Instant Replay). Successful management of complex Projects and Financial Goals with US and Global Teams.