Steve Citron
Managing Director Partner at Liftsmart
Based in Carlsbad, United States
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Seniority
C-Team
Department
General Business & Management
Location
Carlsbad
Industry
Machinery Manufacturing
Company size
6
Contact information
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s•••••••@liftsmart.net
Phone
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Background
About Steve Citron
SummaryEnthusiastic leader with 25 years of professional experience working with industry-leading organizations, offers proven marketing and product development expertise, having driven growth initiatives and a multitude of product introductions representing billions of dollars in cumulative sales revenues.Professional ProfileStrong background in marketing and cross-functional project team leadership with demonstrated ability to successful launch product lines, with record breaking speed and market acceptance, from concept through introduction for well over 100 products, many receiving industry awards and recognition over the past 20 years.Superior verbal and written communication skills including several years of experience authoring creative content for sales training materials, brochures, and trade journals.Expertise in market research, competitive benchmarking, and in the creation of product differentiation and definition, business case, pricing, and positioning.Named inventor on five US patents and a co-inventor on four others.Specialties: Project and product management | Market & product research | Quality Function Deployment (QFD) House of Quality | Marketing & Sales | Specification development | Product Roadmaps | Corporate growth strategies | Operations management | Competitive strategies/pricing | Financial analysis | Product rationalization | New product introductions | Strategic planning | Revenue growth strategies | New business development | Presentations/public speaking | Supplier negotiations | Lean Manufacturing
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