Steve Cross

Background

About Steve Cross

I’ve spent my career helping CEOs build marketing systems that actually work. What if your marketing ran like a machine: measurable, predictable, repeatable? That’s what I help CEOs achieve. I used to work on designing R&D systems with strict tolerances and precise outcomes. Numbers, formulas, and metrics were my native tongue. But somewhere along the way, I grew tired of the layers of middle management, the corporate inertia, and the sense that I was building walls instead of building impact. So in 2011, I made what looked like a wild move: I quit a six-figure job and founded iSynergy. No marketing background, no safety net. just a belief: digital marketing should be rooted in data, where every action is measurable, every variable optimized, and every system built for performance. That mindset became our advantage. iSynergy evolved into a team of specialists (paid media, SEO, creative, analytics) that internalize everything so the data stays tight, the feedback loop stays fast. Because of my engineering roots, we don’t accept ambiguity in growth: 1. We define goals first, then build backward, never the other way around. We don’t hide behind vanity metrics like “awareness”; every campaign is tracked to revenue, CPA, LTV, and cohorts. We insist on CRMs and data platforms as foundational prerequisites - no tracking, no client. With that discipline, we’ve helped clients harness AI to identify their highest-value customers and double sales year-over-year, even in tough markets. I partner with CEOs and founders who are done with “hope-based marketing” and ready for predictable, scalable revenue. If you’re: 1. Tired of throwing ad dollars into the void 2. Frustrated by leads that don’t convert 3. Ready to build growth you can replicate over time Your next chapter starts here. If you’re curious how a systemized, data-driven approach could change your growth trajectory, DM me “Growth” and I’ll share the same frameworks that have helped similar CEOs double revenue in 12 months.