Steve Dirado

Background

About Steve Dirado

Strategy Builder. Team Leader. Media, Sports, Performance Expert. Passionate about making great brands famous. Sports Betting, Volkswagen, Lowe’s, Chobani, Dick’s Sporting Goods, DIRECTV, HBO, GE, Luxottica, MarsIf you don’t know the ROI of your campaign, it is not advertising — it is just art. “Will not be confined to that which I already know.” Also.Dynamic, creative, results-oriented marketing professional with two decades of experience in increasing brand equity, sales, and innovation. Vast experience creating strategic media campaigns and pioneering new platforms, empowered by meaningful insights.Leading a great team for an exciting and innovative Sports brand at a best-in-class agency. Automotive expert, having led an iconic automotive account to a new chapter of growth via audience-first and modern media strategies. Responsible for creating and staffing a large and talented team and leading them to add to client's rich heritage by leveraging cultural and data-based insights, media prowess, and creativity. Retail marketing expert, with nearly fifteen years in the category, who has modernized clients away from traditional media dependencies and infused investments with creativity, accountability as well as a digital omni-channel philosophy.Skilled and experienced CPG advertiser who has helped challenger food brands further the healthy food movement via data-based strategies and bold creative decisions.Extensive content strategy and social media experience. Ability to create multi-million dollar enterprises such as co-developing a prime time TV show with NBC as well as breaking new ground with emerging digital partners. Commanding knowledge of the targeting and creative criteria that make Social media campaigns special.Deep understanding and appreciation of the creative process: developed copywriting portfolio, received a screenplay option deal. Awards:Effie - Volkswagen, Hello LightWARC Media Awards (Silver)Festival of Media (Bronze)- Volkswagen, Jump on the WagenGrand CLIO - DICK'S Sporting Goods, Sports MatterMIXX Awards (Silver)- Lowe's, MyLowes Gaming campaignEffie (Bronze)- Lowe's, FixInSix Social campaign