Steve Layton

Background

About Steve Layton

With over 25 years of experience bridging technology and marketing, I lead product and technology teams to deliver practical, data-driven solutions that help businesses grow. Currently, as Head of Product & Technology at Consumer Intelligence Group, I focus on building IntelligentVIEW, a platform designed to empower advertising and marketing professionals with audience insights and media planning tools. What I do: Translate business goals into technology solutions by collaborating closely with executives, brand teams, and engineers Drive product strategy and roadmap to create user-focused, scalable SaaS platforms Lead data engineering and analytics efforts to enable real-time insights and smarter decision-making Champion digital transformation by modernizing systems, automating workflows, and integrating technologies Ensure product quality and performance through hands-on leadership and continuous improvement Areas of expertise include stakeholder collaboration and cross-team alignment, product management and agile leadership, data pipelines, analytics and reporting frameworks, SaaS platforms, ecommerce, digital media technologies, accessibility, UI/UX optimization, and mobile responsiveness. Industry experience spans SaaS, advertising, marketing, content optimization, social media, consumer goods, entertainment, finance, and regulatory sectors. I bring a client-focused approach grounded in deep marketing and technical expertise, committed to building solutions that meet real-world needs and evolve with emerging technologies like AI and machine learning.