Steve London

Background

About Steve London

Sales and marketing efforts for any company are dependent upon successful implementation to engage customers. At the end of the day, companies either reinforce or negate their brand strategies through customer interaction. This is true for both B2B and B2C markets. The role of integrated sales and marketing is to achieve company goals, but starts with the customer first. Working from that platform differentiates from standard practices as each department’s tasks are incorporated in the process. The result is a consistent approach and continuity from the customer’s perspective. Strongly believing that economic growth is furthered throughout the general economy, he uses his integrated selling techniques in a new type of marketing services firm that relies on web and mobile applications that drive new customers. In his sales and marketing roles, London has learned and expanded his expertise on how to reach customers most effectively. Each position from advertising account supervisor to sales representative to publisher to business development manager has provided ‘in the trenches’ expertise. Publishing experience include marketing and sales leadership positions at American Demographics, Marketing Tools, Advertising Age, Business Marketing and others at Source Media, Primedia, Crain Communications, and Dow Jones & Company in both Chicago and New York. Additionally, he served as an account supervisor at Beaumont-Bennett, the sales promotion division at Grey Advertising, Inc. New York.