Steve Pseno

Background

About Steve Pseno

20+ years of extensive experience of resin statuary, Hand carved furniture marketing, production and home decor development.• Has built the Toscano brand into an industry leader with hands on in-house design development and face-paced development with China, Indo factories. • Has entrepreneurial spirit to see, develop and expand Toscano brand product line.• Proven ability to direct and supervise sculptors, craftsmen and artisans to create Toscano product line which includes statues, hand carved furniture, garden statues and home decor.• Demonstrates skills in identifying retail trends and uses this information to market, promote the Toscano brand in an results-oriented manor. • Has proven history of innovative "best seller" product creation for Toscano. Top product: Bigfoot, the Yeti Statue, Freedom's Pride Eagle Sculpture • Product creations have been featured in The Today Show The Tonight Show, ABC Nightline, CNN Newsroom, The Skymall Catalog and other media outlets. • 25+ years of extensive creative experience, including advertising, catalog design/production, web layout, print, and SEO copy enhancement.• Has strong design, computer layout, photography, and catalog copy-writing/editing background and proficient in directing all.• Demonstrates success in developing Toscano product brand.• Proven track record to develop a fast paced, consistent, exceptional aesthetic across multi print/media platforms. Also creating SEO rich content for web platforms.• Demonstrates skills in leadership to nurture and lead a team of writers, editors, photographers, graphic designers, web designers, and printers in producing the highest results.Most of all, I am proud to be husband to my wife, Carol, and father to my daughter, Sophia.Specialties: • Designed Design Toscano's most successful products • Has designed over Resin Garden/Home decor Statues suitable for mail order shipping.• Demonstrates skills in product development in every category of home decor.