Steve Rad

Background

About Steve Rad

With over 18 years of diverse professional experience, I am the CEO of Abacus Brands, an educational book and toy company revolutionizing children's learning through immersive experiences, meaningful content and authentic materials! At Abacus Brands we harness the power of AR and VR to combine tangible play, with unforgettable immersive experiences. I'm also the founder of backdrop.com, providing portable backdrop solutions that elevate private events, trade shows, fairs and expos into branding opportunities. At the heart of my career is a hunger for entrepreneurship. I am drawn to the thrill of new challenges, the excitement of building something from the ground up, by leveraging both personal and professional relationships, and the satisfaction of seeing ideas flourish. My mission transcends beyond creating products; it's about instilling values of collaboration, diversity, and excellence in every venture I'm involved in.