Steve Roberts

Background

About Steve Roberts

A visionary, creative leader skilled in building and optimizing businesses. Extensive experience in companies of all sizes from small, to mid-market, to Fortune 50, with roles in general management, marketing, sales, operations, procurement, and customer service. Broad category exposure including technology hardware and software, services, sporting goods, apparel, franchising, and business and marketing consulting. Strong ability to build networks and motivate others to succeed. Excellent interpersonal communication and management skills. Skills P&L Management Business Operations Strategic Partnerships Global Technology Project Management CRM/Customer Analytics Product Development Multi-channel Marketing Advertising New Business Development Call Center Operations Customer Service Digital Commerce Territory & Channel Development Cross Functional Team Leadership Notable Achievements • Led Dell's consumer software and peripherals business. Drove revenue to $1.35B by conducting an extensive operational overhaul and co-marketing with key technology partners such as Intuit and Linksys. • Created a Dell partnership marketing/channel team to penetrate new consumer segments. Generated $120M in sales in the team's first year through mall kiosks, QVC promotions, and telco partnerships. • Launched a Dell ISP/portal to enhance the company's consumer PC offering and improve price position. Rapidly grew the service and then sold it to Microsoft generating $180M in operating income. • Developed a technology and marketing partnership with IBM to launch e-commerce at llbean.com and to promote L.L. Bean's online business. Agreement included IBM hardware for internal web hosting. • Partnered with Accenture to re-engineer Dell’s consumer call centers and online support. Led global deployment of tools, processes, and training to leapfrog the market in sales and customer service. • Doubled Dell online consumer sales over two years to $612M through strategic ad buys (CNET, etc), improved agency partnerships, customer-centric content, and simplified ordering. • Partnered with Omnicom to create a global, technology-based marketing communications platform for Dell. Improved control over the brand and the time-to-market, cost, and quality of marketing activities. • Grew a new business through multi-channel sales and marketing, vendor partnerships, strong operational and cost management, and excellent customer service. Achieved YOY growth rates up to 40%.