Steve Shock

Background

About Steve Shock

My North Star is revenue. I achieve my goals by building and tuning B2B revenue generation engines. My secret sauce is gassing up the engine with programs that engage the right prospects to generate quality leads that sail through the pipeline to close won. Marketing Strategy - Brand and product messaging - Content marketing strategy - Marketing technology strategy - User segmentation - User journey mapping - Demand generation - Lead generation - Inbound programs to attract, convert, and close - Outbound programs to build the top of the funnel - Customer engagement - Employee engagement - Sales enablement - Conversion Rate Optimization Marketing Execution - CRM and marketing automation configuration - Lead qualification and scoring programs - Email & Landing creation and optimization - Digital Ecosystem redesign (.com, LinkedIn, Facebook etc)- Engagement tool creation (calculators, how-to videos, digital infographics etc.)- Personalization programs - Testing and optimization Marketing Technology Specialties - Baseline martech blueprint - Blueprint (re)creation - Implementation - Employee on boarding and training - Tuning and optimization - Scaling for growth Core Technology Competencies CRM - Salesforce | HubSpot | Pipedrive Marketing Autorotation - HubSpot | Pardot | Marketo | Eloqua | Email Marketing - SendGrid | MailChimp | iContact | Constant Contact | Litmus Prospecting - Email Hunter | Ourtrach.io Optimization - Optimizely | Unbounce Business Intelligence - Google Analytics | Klipfolio | PowerBI | DataStudio Project Management - Trello | Asana | JIRA | ActiveCollab | BaseCamp